Quick answer

University video projects, particularly campus tours and open day content, involve more stakeholders and logistical planning than a typical corporate shoot. Success usually comes down to early coordination with faculties, clear talent releases for students appearing on camera, and a shot list built around prospective student journeys rather than just showcasing buildings.

Common university video projects

Campus tours

Virtual or filmed campus tours work best when structured around a prospective student's actual path through the campus, covering key facilities, study spaces, and social areas rather than an exhaustive building by building walkthrough.

Open day and recruitment content

Open day sizzle reels need to move fast and capture energy and atmosphere, usually cut short for social platforms alongside a longer hero version for the university website.

Testimonials and student stories

Genuine student and alumni stories tend to outperform scripted marketing content for recruitment purposes, though they require more coordination around availability and consent.

Planning considerations specific to universities

Multiple stakeholders: Marketing, faculty, and campus operations teams often all need sign off, so building in review time is important.
Talent releases: Any student, staff member, or visitor appearing on camera needs a signed release, particularly for under 18 open day attendees.
Term timing: Campus energy looks very different in term time versus semester breaks, so shoot timing affects the final result significantly.
Accessibility of footage: Universities often need modular footage that can be recut for multiple campaigns over several years, which affects how a shoot is planned and shot.

Working with an experienced partner

Oliver Studio has produced campus tour and open day content for QUT and Bond University, including modular storyboards designed to be resequenced and reused across future campaigns. Learn more about our video production and photography services or get in touch to discuss a campus project.