To blur the boundaries between event filming and commercial advertising, we aimed to create a cinematic experience that transcends the traditional event film. Instead of merely documenting the event, our goal was to craft a visually compelling narrative that captures the essence and energy of the occasion, while also seamlessly integrating the brand's identity and message. By employing high-end production techniques, dynamic storytelling, and creative visuals, we sought to produce a film that not only showcases the event but also resonates with the audience on an emotional level—just like a powerful commercial. This approach allows us to fuse the spontaneity of live events with the polished, persuasive qualities of advertising, resulting in a piece that is both authentic , energetic and aimed for the modern runner.