ASICS — Sydney Marathon Brand Campaign TVC
RUN SYDNEY
We were engaged by ASICS to produce a 30 second television commercial (TVC) for the launch of their latest performance shoe, released in conjunction with the Sydney Marathon. Based on the Gold Coast, our video production team led the project end to end — from concept development and creative scriptwriting to pre production, filming, and final delivery. Our focus was on aligning with ASICS' global campaign messaging while showcasing the unique energy of the Sydney Marathon. This commercial was produced for broadcast, web, and social, optimised across multiple formats and aspect ratios.
MOVE YOUR BODY MOVE YOUR MIND
We crafted a visually striking narrative that captured the performance, energy, and innovation behind the new ASICS footwear line. Our full service video production team managed everything—from storyboarding and location scouting to directing, cinematography, and editing—ensuring the final piece delivered both impact and emotion. The result was a powerful campaign video that not only showcased the product but also elevated the ASICS brand through cinematic storytelling and high end production quality.
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